Ichigo Saitou

"Everyone lies even if they don't want to. We'll take on the challenge, so bring it on! Our Ai up there, is a magnificent liar!"

Ichigo Saitou is a character in Oshi no Ko manga series. He is the former president of Strawberry Productions, and the person responsible for bringing Ai Hoshino to fame.

Appearance
In his early appearance, he wore his black suit with white shirt carelessly, adorning a shade, has blonde short hair and thin facial hairs.

After Ai's death, Ichigo grew out his hair to neck-length and adorned a black vest over his shirt.

Personality
Ichigo had a competitive nature regarding the show business industry, proven by bringing Ai and the rest of B-Komachi to fame and even securing them a performance in the Tokyo Dome before Ai's untimely demise.

Devastated by the tragedy, Ichigo abandoned Strawberry Productions and secluded himself to a solitary life. While he sought vengeance upon the man behind Ai's death, some passion for producing idols remained inside him when he gave Ruby advice on how to become a popular idol.

Etymology

 * The name Ichigo means "one" (壱) (ichi) and "safeguard, protect" (護) (go).
 * Ichigo's surname Saitou means "religious purification/purification, Buddhist food, room, worship, avoid, alike" (斎) (sai) and "wisteria" (藤) (tou).