Ichigo Saitou

"Everyone lies even if they don't want to. We'll take on the challenge, so bring it on! Our Ai up there, is a magnificent liar!"

Ichigo Saitou is a character in Oshi no Ko manga series. He is the former president of Strawberry Productions and the person responsible for bringing Ai Hoshino to fame.

Following Ai's death, he spiraled into a depression and disappeared from his job, forcing his wife, Miyako Saitou, to take up his responsibilities.

Appearance
In his early appearance, he wore his black suit with a white shirt carelessly, adorning a shade, has blonde, short hair and thin facial hair.

After Ai's death, Ichigo grew out his hair to neck-length and adorned a dark vest over his shirt. But after Ruby asked for his help in becoming a popular idol, he cut his hair back to its original length while for his meetings with business partners to get her jobs.

Personality
Ichigo had a competitive nature regarding the show business industry, proven by bringing Ai and the rest of B-Komachi to fame and even securing them a performance in the Tokyo Dome before Ai's untimely demise.

Devastated by the tragedy, Ichigo abandoned Strawberry Productions and secluded himself in a solitary life. While he claimed to be uninterested in producing idols, some passion still remained inside him when advising Ruby.

Etymology

 * The name Ichigo literary means "one" (壱) (ichi) and "safeguard, protect" (護) (go). However, it's actually a wordplay of "strawberry" (苺) (Ichigo).
 * Ichigo's surname Saitou means "religious purification/purification, Buddhist food, room, worship, avoid, alike" (斎) (sai) and "wisteria" (藤) (tou).